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Pasindu Madhushanka

Open to new projects · 2026

UI/UX Designer — Colombo, Sri Lanka

Designing clarity into complex products — with 5+ years of UI/UX experience turning ideas, research, and business goals into intuitive experiences across websites, web apps, and SaaS, while using AI to work smarter, iterate faster, and create better design outcomes.

0Years in practice
0Products shipped
0Industries explored

Main skills

What I bring to a project

From interface design to a live website — the skills I use most, in one place.

01

Figma

Interface design, prototyping and design systems.

UI/UXPrototypingDesign Systems
02

Graphic Design

Visual and marketing graphics designed in Canva.

Canva
03

WordPress Development

Responsive WordPress websites with clean UI and smooth navigation.

WordPressResponsive
04

Framer Development

Websites and interactive pages built in Framer.

Framer
05

Video Editing

Video editing with CapCut.

IntermediateCapCut
06

Digital Marketing

Digital marketing experience, from designing posts to reaching the right audience on Meta.

Meta CampaignsPost DesignAudience Targeting
07

HTML, CSS & Coding

Working knowledge of HTML, CSS and coding, built and sped up with Claude and ChatGPT.

HTMLCSSSEOKeywordsClaudeChatGPT
Design System · iOS

iOS Design System

An enterprise SaaS design system concept for analytics and workspace administration.

Mobile App

Make the next step obvious, from choosing a ride to finding it at the curb

Selected work

Case studies, not just screenshots.

Every project below started as a business problem before it became an interface. Here's how two of them got solved.

Food Cafe Mobile App Food & Delivery · 2024 View case study

Food Cafe — Reimagining café ordering on mobile

End-to-end UX for a Canadian food delivery app — research, design system and high-fidelity UI.

Mobile AppUX Designer & Researcher
Hutterite Marketplace home page design

Hutterite Marketplace — Community commerce designed for usability and revenue

A comprehensive e-commerce platform designed for a unique community brand. Password protected.

Company Credit — Digital Chipmunks See now
Web PlatformLead UX Designer

About

Designer first.
Systems thinker always.

I spend most of my day moving between research notes, Figma files and dev handoff docs — translating what people need into interfaces that hold up under real use. My background spans product design, front-end implementation and a bit of business analysis, so I design with technical and commercial constraints already in mind, not as an afterthought.

Outside client work I'm usually rebuilding my own design system, reading about behavioural psychology, or sketching ideas that may never ship — just to keep the muscle warm.

0Years in practice
0Long-term clients
0Returning clients

How I work

A four-step process

01 — Discover

Talk to real users

Audit what already exists and find out which assumptions are actually true before designing anything.

02 — Define

Agree on the problem

Turn research into a clear problem statement and success metrics everyone signs off on.

03 — Design

Prototype in fast loops

Wireframe and test in tight cycles, refining until the flow feels obvious rather than clever.

04 — Deliver

Stay through handoff

Hand off detailed specs and stay close through development so nothing gets lost in translation.

Experience

Where I've worked

Five years across engineering, freelance and agency roles — always moving toward cleaner, more human digital experiences.

2023 Dec — Present

UX/UI Designer — Ladder Global

Designing conversion-focused websites and interfaces for B2B and B2C clients. Several projects improved client sales and conversions by 30–40% through strategic UI/UX and clear user flows.

2024 Jan — 2024 Aug

Senior UX/UI Designer — PRAM IT (Part-time)

Led user research and design thinking initiatives that drove a 25% increase in user retention. Built and refined design systems, and mentored intern designers on effective UX practices.

2022 Sep — 2023 Dec

UX/UI Designer — Seekers Cloud

Designed user-centred web and LMS applications guided by personas and research. Collaborated with developers and business analysts, and mentored interns on design workflows.

2022 — 2023

UI/UX & Web Designer — Freelance

Designed responsive WordPress websites and web applications for various clients, focusing on usability, accessibility, performance and SEO-driven results.

2020 — 2021

Software Engineer Intern — IT Support & QA

Supported internal systems with QA testing, API and FTP error fixes, and technical assistance across Python, JSON and AIS internal platforms.

Toolkit

Tools I reach for daily

Figma Framer Webflow Adobe XD Photoshop Illustrator Maze Notion HTML & CSS Design Systems Accessibility (WCAG) WordPress Claude AI ChatGPT Canva CapCut

Kind words

What clients say

Pasindu contributed his expertise in UI/UX design and proved to be an excellent team member not only during the design stage but also in project planning and development. We are extremely pleased, not just with the designs he created, but also with his interactions with fellow project team members.

Pramuka GodakandaCEO, PRAM IT Solutions

Pasindu exhibited exceptional communication skills by actively listening to my ideas and offering valuable suggestions. Every design concept demonstrated his inventiveness, skillfully fusing practicality and beauty — and he consistently delivered high-quality work on schedule.

Shehan WicramasingheCEO, Dynessco

His work is not only top-notch, but also delivered on time. With modern and updated skills, he brings a fresh perspective to every project. Beyond his professional approach, he is also friendly and easy to work with.

Mrs SachindraClient, UAE

His work is not only top-notch, but also delivered on time. With modern and updated skills, he brings a fresh perspective to every project. I wholeheartedly endorse Pasindu to anyone in need of exceptional design services.

Nilangan DinushaOwner, Sri Prasanna

Trusted by

Brands I've worked with

Got a product that needs clarity?

Let's make the next version the right one.

I take on a small number of projects at a time, so every one gets full attention. Tell me what you're building.